BricqsBricqs
Automation & Triggers

Engagement that runs automatically.

Define rules once — the engine evaluates events, advances states, and issues rewards in real time without manual intervention.

Event-driven automation that evaluates conditions in real time — trigger points, badges, notifications, and webhooks the instant criteria are met.

Event Stream

purchase.completed0.3s
quiz.passed0.8s
checkin.verified1.2s
referral.converted2.1s

Active Rule

WHENpurchase > $50
THENaward 100 pts + send notification

847 triggers/hr

All rules executing normally

Recent Executions

Points awarded
Badge unlocked
Email sent
Webhook pending
Key Capabilities

Everything you need to drive engagement

Points, streaks, leaderboards, challenges, rewards, and progress tracking — all built in.

Event triggers

Event triggers

Start logic from real-time events — product interactions, APIs, webhooks, or scheduled signals.

purchase_completed
Award 100 pts
signupquiz_passreferral
Milestones

Milestones

Multi-criteria checkpoints that advance users through states based on counts, scores, or time windows.

100 pts
500 pts
1,000 pts
NewActiveDormantfirst_action30d_inactive
Lifecycle automation

Lifecycle automation

Stage-based programs that transition users based on tenure, activity, and inactivity signals.

Learn more
ifGold Reward>= 500Keep tryingelse
Conditional rewards

Conditional rewards

Issue rewards only when criteria are met — score minimums, streaks, or compound conditions.

Learn more
Event
purchase
Award
pts
Check
milestone
Send
badge
Rule chaining

Rule chaining

Multi-step logic where one action's output feeds another rule's input across events and time delays.

Learn more
IdleEngagedRewardedLapsed
State transitions

State transitions

Move users between stages automatically. Track current state and transition history per participant.

Learn more
Program design

How Bricqs automates the response

Four capabilities that turn events into instant, reliable actions.

01

Event trigger orchestration

React to events in real time. Define triggers across any event type — purchases, completions, referrals, inactivity — and evaluate every event against all active rules.

Engagement actions fire within milliseconds of qualifying events — no manual intervention or batch delays.
02

Milestone automation

Progress users through states using rules-based checkpoints. Define milestones as event counts, score thresholds, or custom criteria — the engine advances states automatically.

Complex multi-step engagement programs run autonomously without campaign operators manually tracking progress.
03

Lifecycle sequencing

Move users through engagement stages based on tenure, behavior, and inactivity. Configure reactivation triggers and stage transitions that execute automatically.

Sustained retention improves because lifecycle interventions happen at the right moment, every time.
04

Conditional reward logic

Apply rewards based on event quality and accumulated thresholds, not just occurrence. Gate rewards behind compound conditions that prevent gaming.

Incentive spend becomes more efficient because rewards are tied to meaningful behavior, not just activity volume.

How automation & triggers work

A real-time pipeline that evaluates conditions and fires actions instantly.

01

Ingest Events

Capture events from any source — product interactions, APIs, webhooks, or scheduled triggers. Every event enters the pipeline with full context.

Quiz completed
Purchase
Referral sent
Check-in
02

Evaluate Rules

Match events against conditions — thresholds, streaks, milestones, time windows, compound logic. Rules evaluate in milliseconds with auditable outcomes.

+250pts
Badgeunlocked
7-daystreak
Tier 2reached
03

Execute Actions

Fire actions automatically — award points, unlock badges, issue rewards, advance tiers, or send webhooks. Every action is idempotent and logged.

1Priya K.3,200
2Alex M.2,890
3You2,450
+47%retention
3.2xROI

Why teams don't rebuild this twice

Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.

3xfaster to launch vs custom build
99.9%uptime guarantee
~0engineering hours to maintain
User Action
Spin the Wheel
Runtime
Rules Engine
Fair Play
Reward Ledger
Reward Assigned
Delivered

Built for high-throughput event processing

Predictable, deterministic behavior — every event evaluated consistently, every action logged.

Every trigger evaluation, condition match, and action execution is recorded with the rule version, input event, and resulting state change — providing a complete audit trail for any participant interaction.

Idempotent processing ensures duplicates or retries never double-award points or rewards.
Deterministic evaluation — same event, same rules, same outcome every time.
Audit logs capture every trigger fire, evaluation, and action with timestamps and rule references.

Analytics & outcomes

Measure which rules fire, what actions they drive, and their impact on retention.

Trigger fire rates show which rules are active and how often they match incoming events.
Automation-to-conversion tracking connects rule fires to downstream business outcomes.
Drop-off analysis reveals where automated engagement succeeds and where it falls short.
Who it's for

Built for teams driving continuous engagement

Bricqs is for teams building engagement systems, not running one-off campaigns.

Built for
Teams running always-on engagement loops
Marketers moving beyond one-off campaigns
Products that need repeat usage & retention
Brands running multi-step, reward-driven journeys
Not ideal for
One-off giveaways or static campaigns
Simple landing page tools
Teams looking for only forms or surveys
Infrastructure-first / DIY builders

Lead Capture & Conversion

Spin, quiz, instant rewards to capture and qualify users

Retention & Habit Building

Daily challenges, streaks, and milestones that keep users coming back

Product Engagement

Onboarding flows, feature discovery, and usage nudges

Campaign Launches & Events

Time-bound campaigns, launches, and live activations

Loyalty & Rewards Programs

Points, tiers, reward catalogs, and repeat engagement systems

Community Engagement

Participation loops, contributions, and gamified group actions

Ready to build with Automation & Triggers?

Launch quickly, automate confidently, and scale engagement without rebuilding core infrastructure.