Trigger participation, progression, and rewards from real user events so campaigns stay active without manual intervention. Define rules once and the engine evaluates conditions, advances states, and issues rewards in real time — across every campaign and lifecycle stage.
An agentic automation engine that continuously evaluates user events against your engagement rules — advancing milestones, issuing rewards, and transitioning lifecycle stages without anyone watching the dashboard.
A real-time event pipeline that evaluates conditions and executes engagement actions the moment they qualify.
Capture user events from any source — product interactions, API calls, webhooks, SDK signals, or scheduled triggers. Every event enters the evaluation pipeline with full context: user identity, event type, metadata, and timestamp.
The agentic engine matches incoming events against configured conditions — point thresholds, streak continuity, milestone completion, time windows, and compound logic. Rules evaluate in milliseconds with deterministic, auditable outcomes.
When conditions are met, the engine fires actions automatically — award points, unlock badges, issue rewards, advance tiers, send webhooks, or transition users to the next lifecycle stage. Every action is idempotent and logged.
These are the patterns teams hit when they try to build engagement without a purpose-built engine.
Four capabilities that replace fragmented tools with a unified engagement engine.
React to product events, campaign interactions, and lifecycle signals in real time. Define trigger conditions across any event type — purchases, quiz completions, referrals, check-ins, inactivity periods — and the engine evaluates every incoming event against all active rules simultaneously.
Engagement actions fire within milliseconds of qualifying events — no manual intervention or batch delays.
Progress users through engagement states using rules-based checkpoints that evaluate automatically. Define milestones as combinations of event counts, score thresholds, time-based conditions, or custom criteria — the engine tracks progress and advances states when conditions are met.
Complex multi-step engagement programs run autonomously without campaign operators manually tracking progress.
Run journey automation that moves users through engagement stages based on tenure, behavior, and inactivity signals. Configure reactivation triggers, graduation criteria, and stage transitions that execute automatically — from onboarding through power-user recognition.
Sustained retention improves because lifecycle interventions happen at the right moment, every time.
Apply rewards based on event quality, accumulated thresholds, and contextual conditions — not just event occurrence. Issue tiered incentives for high-value actions, apply multipliers during promotional windows, and gate rewards behind compound conditions that prevent gaming.
Incentive spend becomes more efficient because rewards are tied to meaningful behavior, not just activity volume.
Start engagement logic from real-time user events — product interactions, API calls, webhooks, or scheduled signals. Configure trigger conditions with event type, metadata filters, and frequency constraints.
Issue rewards only when configurable rule criteria are satisfied — score minimums, streak continuity, activity diversity, or custom compound conditions. Prevents over-rewarding and ensures incentives match actual behavior quality.
Define multi-criteria checkpoints that advance users through engagement states. Milestones can require event counts, score thresholds, time windows, or compound conditions before triggering progression.
Compose multi-step automation logic where one action's output becomes another rule's input. Chain conditions across events, time delays, and state changes to build sophisticated engagement workflows.
Move users between engagement stages automatically based on accumulated behavior. Track current state, eligible transitions, and transition history for every participant in every active program.
Run stage-based engagement programs that transition users automatically based on tenure, activity patterns, and inactivity signals. Onboarding, activation, retention, and reactivation stages execute without manual orchestration.
Teams across industries use automation & triggers to power these outcomes.
Trigger mission sets and progression challenges based on user tenure and behavior milestones. New users get onboarding tasks, active users receive advanced challenges, and at-risk users get re-engagement incentives — all managed by the automation engine without manual segmentation.
Automatically issue incentives the moment users complete high-value actions — first purchase, referral conversion, training completion, review submission. The engine evaluates conditions and delivers rewards in real time, closing the gap between action and recognition.
Launch comeback challenges automatically when users cross inactivity thresholds — 7 days inactive triggers a re-engagement email, 14 days triggers a bonus offer, 30 days triggers a win-back campaign. Timing adapts to each user's behavior pattern.
Guide new users through activation milestones with automated challenge sequences. Complete profile → take first quiz → invite a friend → earn first badge. Each step triggers the next, and the engine tracks completion rates and intervenes when users stall.
A continuously-running evaluation pipeline that matches every incoming event against all active rules — firing actions, advancing states, and issuing rewards in real time.
Execute automation rules at volume with predictable, deterministic behavior — every event evaluated consistently, every action logged, every outcome reproducible.
Every trigger evaluation, condition match, and action execution is recorded with the rule version, input event, and resulting state change — providing a complete audit trail for any participant interaction.
Measure automation effectiveness — which rules are firing, what actions they're driving, and how they impact downstream engagement and retention.
Connect the automation engine to your event sources, messaging stack, and downstream systems with standard ingestion APIs and outbound webhooks.
Launch quickly, automate confidently, and scale engagement without rebuilding core infrastructure.
