BricqsBricqs
Industry

Gamify Financial Products Without Compromising Trust

Boost activation, engagement, and financial literacy

Fintech and banking apps use Bricqs to drive account activation, increase feature adoption, and build lasting engagement through gamified journeys. Turn dormant users into active customers with challenges, rewards, and educational experiences that make financial products feel approachable and rewarding.

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What you can build

Referral Programs

Gamified referral incentives with fraud protection

User Onboarding

Turn onboarding into missions and milestones

Habit Building

Daily streaks and progressive challenges

The Problem

Why fintech engagement strategies fall short

Users sign up but never activate. Features launch but adoption stalls. Onboarding emails get ignored while competitors are one app-store search away.

Over 60% of fintech accounts go dormant within 90 days of signup because onboarding flows lack motivation beyond the initial download incentive
Feature adoption stalls at 15-20% because users stick to one or two core actions and never discover the full product surface area
Churn after signup spikes when users complete their initial goal and see no reason to return, especially in single-purpose apps like payments or transfers
Financial literacy content sits unread in help centers and blog posts because there is no incentive structure to encourage learning and engagement
Referral programs underperform because generic share-and-earn mechanics feel transactional rather than rewarding in a trust-sensitive financial context
The Solution

How Bricqs powers fintech & banking

Purpose-built capabilities for fintech & banking teams.

01

Account activation journeys

Guide new users through key activation steps with progress-based challenges, milestone rewards, and streak mechanics. Each completed action like linking a bank account, making a first transaction, or setting up direct deposit earns points and unlocks the next step, turning onboarding into a game.

72% activation rate
02

Financial literacy quizzes

Build interactive quizzes and educational series that teach users about budgeting, investing, credit scores, and product features. Reward completion with points, badges, and tangible perks like fee waivers or rate boosts that reinforce learning with real financial benefits.

3.2x feature adoption
03

Savings challenges

Launch savings challenges with streak rewards, milestone bonuses, and community leaderboards that make saving money feel competitive and rewarding. Weekly and monthly challenges create habitual engagement patterns that increase deposit frequency and balances over time.

2x deposit frequency
04

Referral programs

Deploy referral programs with tiered bonuses, real-time tracking, and fraud prevention built for regulated industries. Both referrer and referee earn escalating rewards, and built-in compliance controls ensure every referral meets KYC and regulatory requirements before payout.

45% reduced churn

Three steps to launch

From setup to live fintech & banking engagement in minutes.

01

Design your financial engagement experience

Choose from fintech-specific templates or build custom journeys with the drag-and-drop builder. Add activation checklists, financial quizzes, savings challenges, and reward mechanics.

Configure compliance-safe reward structures and preview the user experience on mobile and web.

02

Deploy within your app or as standalone experiences

Embed gamified experiences directly in your banking app via SDK, deploy as standalone microsites for acquisition campaigns, or distribute through email and push notifications.

Every interaction feeds into a unified user profile with engagement history, activation status, and reward balances.

03

Measure activation, adoption, and retention impact

Track real-time metrics across the user lifecycle: signup-to-activation rate, feature adoption depth, deposit frequency, and 90-day retention. Identify which challenges and rewards drive the highest-value behaviors.

Optimize reward economics to maximize LTV while controlling cost per activation.

Example scenarios

Fintech & Banking scenarios

Neobanks

Account Activation Journey

Guide new users from signup to fully activated with step-by-step challenges that reward each activation milestone. Link a card, make a first transfer, set up notifications, and unlock progressive benefits along the way.

01

Sign Up

New user registration with onboarding incentive

Create Account

Email address
Phone number
Get Started
02

Complete Profile

KYC steps gamified with progress tracking

Profile Checklist

Verify email+50
Upload ID+100
Link bank account+200
2/3
03

First Deposit

Bonus reward unlocked on first funding event

First deposit bonus

$25bonus

Deposit $100 or more

Instant credit to account
04

Use Card

First card transaction earns activation badge

Card Activity

First purchase

$42.50

Coffee House - Today

Card activated
05

Badge Earned

Completion badge unlocks premium account features

Fully Activated

All steps complete

Bonus earned$25
Points total350 pts

Key Capabilities

Step-by-step activation checklist with progress trackingMilestone rewards for each completed activation actionStreak bonuses for completing steps within the first weekPersonalized next-step recommendations based on progress
These scenarios show how this industry can apply the core Bricqs workflows.
Platform Features

Everything fintech & banking teams need

Purpose-built tools that make launching and scaling fintech & banking gamification simple.

Step-by-step activation journey builder
Financial literacy quiz and assessment components
Savings challenge templates with streak tracking
Compliance-safe referral program mechanics
Points, badges, and tier progression systems
Leaderboards with privacy-safe display options
Reward fulfillment with cashback and fee waiver integration
Push notification and in-app message triggers
Real-time analytics with cohort-based retention tracking
SDK embedding for native mobile app integration

Fintech & Banking

Boost activation, engagement, and financial literacy

72%
Account activation
3.2x
Feature adoption
45%
Reduced churn
Who it's for

Built for fintech & banking teams

Neobanks
Fintech apps
Credit card companies
Wealth management platforms
Insurance companies
Related Use Cases

Explore fintech & banking use cases

Referral Programs

Gamified referral incentives with fraud protection

Explore use case

User Onboarding

Turn onboarding into missions and milestones

Explore use case

Habit Building

Daily streaks and progressive challenges

Explore use case

Frequently asked questions

Why teams don't rebuild this twice

Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.

3xfaster to launch vs custom build
99.9%uptime guarantee
~0engineering hours to maintain
User Action
Spin the Wheel
Runtime
Rules Engine
Fair Play
Reward Ledger
Reward Assigned
—
Delivered

If engagement matters after day one, you need a system.

Start building your first campaign in minutes. Design, launch, and scale - with rules, rewards, and fairness built in.

Start a CampaignBook a Demo
3x
Faster than custom build
~30min
Average time to launch
0
Engineering hours needed