Journey and competition mechanics
Engagement mechanics are the campaign and journey layer: multi-step challenges for guided progress, and contests for winner-based competition. These pages help technical PMs and engineers choose the right model before they touch implementation.
MechanicsChallenges + contests
Best forCampaigns, activations, events
AudienceEngineers + technical PMs
Key takeaways
Quick read- Use challenges when everyone who completes can win; use contests when ranking, fairness, and prize allocation define the mechanic.
- These pages are especially useful for PM-engineering handoffs because the business rules are richer than the UI suggests.
- If your team keeps calling everything a 'campaign', this cluster is where the distinctions become clear.
Primitives
Browse the engagement cluster
Need live examples?
See how the mechanics compose
After the concept layer, the best next step is usually an end-to-end pattern that shows objectives, rewards, events, and UI working together.
1 brief to align the room2 mechanics max in version one
What happens next
01
Pick the mechanic
Choose the smallest working system for the brief.
02
Launch without rebuilds
Configure rules and rewards in one place.