BricqsBricqs
Brand & Marketing

Campaigns That Play, Not Just Display

Campaign microsites with games, quizzes, and rewards

Build rich campaign microsites with games, quizzes, spin wheels, and scratch cards. Multi-screen experiences with reward mechanics that collect leads, drive sales, and generate shareable moments.

Components

Q
Quiz5 questions
S
Spin Wheel8 segments
S
Scratch Card3 prizes
M
Memory4x4 grid

Live Stats

8,920

Starts

6,340

Completed

71%

Rate

26

Game types

Ready to use

The Problem

Why static campaign pages underperform

Landing pages built for impressions miss the engagement that drives real conversions.

Traditional campaign landing pages have bounce rates above 70% because they offer no interactive reason to stay.
Campaign creative requires expensive agency work for every seasonal push, with weeks of lead time per concept.
Lead capture forms on campaign pages convert at 2-3% because users see no immediate value in exchanging their information.
Campaign performance measurement stops at impressions and clicks, with no visibility into engagement depth or downstream conversion.
Seasonal and event-based campaigns are one-and-done, with no mechanism to re-engage the audience afterward.
Program design

How Bricqs solves it

Built-in capabilities that make interactive campaigns successful.

01

Multi-Screen Campaign Experiences

Build campaign microsites with multiple screens: welcome, game, quiz, reward reveal, and social share. Each screen flows naturally into the next, creating a complete narrative arc that holds attention.

Average 4.5 screens viewed per session versus 1.2 on static landing pages
02

Instant Win and Reward Mechanics

Spin wheels, scratch cards, and prize reveals create emotional peaks that drive sharing and return visits. Configurable win probabilities and prize pools ensure budget control.

68% of users who reach a reward mechanic share their result
03

Lead Capture Through Value Exchange

Gate rewards behind email or phone capture, but only after the user has invested time in the experience. The perceived value of the reward makes data exchange feel fair, not forced.

12% lead capture rate, 4x higher than traditional form-based campaigns
04

Reusable Campaign Templates

Build once and adapt for every season. Clone campaigns, swap creative assets, and adjust game mechanics without starting from scratch. A library of proven templates accelerates launch.

75% reduction in campaign production time and agency costs

Three steps to launch

From setup to live engagement in minutes.

01

Build

Use the visual builder to create multi-screen campaign experiences. Drag games, quizzes, forms, and reward mechanics onto a canvas.

Customize every element to match your brand and campaign theme.

02

Launch

Publish as a standalone microsite with a custom domain, embed in your website, or distribute via QR codes on packaging, print, and in-store displays.

One build works across all channels.

03

Optimize

Monitor real-time engagement analytics: screen-by-screen drop-off, game completion rates, reward claims, and lead captures.

A/B test different game types and reward values to maximize ROI.

Example scenarios

How teams use interactive campaigns

Retail

Holiday Gift Guide Campaign

A retailer builds a holiday-themed personality quiz that matches shoppers to gift categories. Quiz completion unlocks a scratch card with discounts ranging from 5% to 50% off.

01

Take Quiz

Personality quiz matches shoppers to gift categories

Gift Finder Quiz

Who are you shopping for?

Partner
Parent
Best Friend
Q4/8
02

Get Match

Result card shows curated gift category

Perfect for them

Cozy Home

Candles, blankets, mugs

Match:
88%
03

Scratch Card

Tiered discounts from 5% to 50% off

Holiday Scratch

30% OFF

Holiday collection

5 tiers

5-50%

2,400

codes

04

Clone Theme

Reuse template across seasonal campaigns

Template Library

Holiday 2025Active
Valentine'sDraft
Summer SaleScheduled

Clone in 1 click

05

Track Sales

Measure redemption rates and basket uplift

Campaign ROI

8.2x

return on spend

Redemption27%
Basket uplift+41%
Leads captured3,847

Key Capabilities

Quiz-to-gift category matchingScratch card with tiered discountsHoliday theme template cloning
Use this section to understand the kinds of programs teams launch with this use case.
Platform Features

Everything you need for interactive campaigns

Purpose-built tools that make launching and scaling interactive campaigns simple.

Visual multi-screen campaign builder
20+ game types: spin wheel, scratch card, trivia, and more
Configurable prize pools and win probabilities
Lead capture forms with conditional gating
Custom domain and white-label publishing
QR code generation for offline distribution
Real-time campaign analytics and A/B testing
Campaign template library and cloning

Components

Q
Quiz5 questions
S
Spin Wheel8 segments
S
Scratch Card3 prizes
M
Memory4x4 grid

Live Stats

8,920

Starts

6,340

Completed

71%

Rate

26

Game types

Ready to use

Frequently asked questions

How many different game types can I use in a single campaign?

There is no limit. A single campaign can combine quizzes, spin wheels, scratch cards, personality tests, memory games, and any other game type across multiple screens. Each screen can contain a different interaction type.

Can interactive campaigns be embedded in our existing website?

Yes. Campaigns can be published as standalone microsites or embedded into any website via an iframe or JavaScript widget. The embedded version inherits your site's responsive breakpoints and can be styled to match your design system.

How do you ensure reward distribution is fair and budget-controlled?

Prize pools are configured with exact quantities and win probabilities. The system enforces inventory limits in real time, so you never over-allocate. Prize distribution can be instant-reveal or scheduled, and audit logs track every claimed reward.

Why teams don't rebuild this twice

Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.

3xfaster to launch vs custom build
99.9%uptime guarantee
~0engineering hours to maintain
User Action
Spin the Wheel
Runtime
Rules Engine
Fair Play
Reward Ledger
Reward Assigned
Delivered

Is Bricqs for me?

Bricqs is designed for teams running recurring engagement across customers, employees, or communities.

Built for
Teams running recurring engagement systems
Product, marketing, and ops teams
Brands that care about fairness & compliance
Brands running engagement & awareness campaigns
Not ideal for
One-off giveaways
Experimental growth hacks
Infrastructure-first teams building from scratch
Marketing & Growth
Loyalty, referrals, repeat usage
70%Loyalty Level
Brand & Awareness
Engagement campaigns, awareness drives
↑ 340% reach
Retail & E-commerce
Shopper rewards, purchase gamification
4/5 stamps — 1 more to redeem!
Communities
Member participation & retention
#1#2#3
Events & Activations
Live contests, launches, engagement spikes
02HRS:15MIN:30SEC
Employee Engagement
Sales contests, recognition programs
🏆
Learning & L&D
Training gamification & completion
Venues & Hospitality
Trivia, pub quizzes, in-venue engagement
Capital of France?A. LondonB. Paris ✓

If engagement matters after day one, you need a system.

Start building your first campaign in minutes. Design, launch, and scale - with rules, rewards, and fairness built in.

3x
Faster than custom build
~30min
Average time to launch
0
Engineering hours needed