BricqsBricqs
Growth

Build Campaigns People Want to Share

Social-first shareable campaigns that spread on their own

Design interactive experiences with built-in virality mechanics. Share gates, social proof counters, and competitive sharing incentives turn every participant into a distribution channel.

Viral Spread

1

Share Channels

WhatsApp45%
Instagram28%
Twitter18%
Email9%

Viral K-Factor

2.4

Total Reach

28.5K

The Problem

Why most campaigns never go viral

Without built-in sharing mechanics, even great content dies at the first share.

Traditional landing pages are static and give users no reason to share the experience with their network.
Social sharing buttons alone generate less than 1% share rates because there is no incentive or context to share.
Campaign teams cannot measure which sharing channels drive actual conversions versus vanity impressions.
Creating urgency is difficult without countdown mechanics, limited-access gates, or visible participation counters.
Cross-platform attribution breaks when users move from Instagram to WhatsApp to browser, losing the viral chain.
Program design

How Bricqs solves it

Built-in capabilities that make viral campaigns successful.

01

Share-Gated Rewards

Lock bonus content, extra spins, or premium rewards behind a verified share action. Users must genuinely share to unlock, creating authentic distribution rather than forced clicks.

8x higher share rate compared to passive share buttons
02

Social Proof Engine

Live participant counters, recent-activity feeds, and friend-of-friend notifications create FOMO and social validation. Users see real-time proof that others are participating.

34% higher conversion rate on campaigns with visible social proof
03

Competitive Sharing Leaderboards

Rank participants by how many friends they bring in. Top sharers earn exclusive rewards, creating a game-within-a-game that amplifies distribution exponentially.

Top sharers bring 15-20 new participants each during campaign period
04

Cross-Platform Attribution

Unique short links with embedded UTM parameters track shares across WhatsApp, Instagram, TikTok, email, and SMS. Server-side attribution connects the chain even across browser switches.

92% share-to-conversion attribution accuracy across all channels

Three steps to launch

From setup to live engagement in minutes.

01

Engage

Participants land on an interactive campaign microsite with games, quizzes, or challenges.

The experience is designed to create a shareable moment, whether that is a quiz result, a high score, or a personality match.

02

Share

At the moment of peak engagement, a contextual share prompt appears with a pre-composed message and the user's personalized result.

Sharing unlocks bonus rewards or additional attempts.

03

Amplify

Shared links bring friends into the same experience with the sharer's name and result visible.

Competitive framing (can you beat my score?) drives second-generation participation.

Example scenarios

How teams use viral campaigns

Consumer Brands

Brand Activation Launch

A beverage brand launches a personality quiz tied to their product range. Users share their result card on Instagram Stories, and each verified share earns an extra entry into a prize draw.

01

Take Quiz

Personality quiz discovers brand persona

Personality Quiz

Which style matches you?

Trendsetter
Classic
Adventurer
Q3/8
02

Get Result

Shareable result card with product match

You are a

Trendsetter

Bold · Creative · Early Adopter

Match:
92%
03

Share Card

Post result to social to unlock spin wheel

Share to Unlock

IG Stories42%
WhatsApp31%
Twitter/X18%
Facebook9%
Verified share required
04

Spin Wheel

Share-gated wheel with 500 branded prizes

Prize Wheel

500

prize codes

35%

win rate

6

segments

05

Win Prize

Coupon auto-delivered, 23% redemption rate

Congratulations!

20% OFF

Code: TREND-8X4K

Redemption23%
Expires7 days
Avg basket+34%

Key Capabilities

Shareable result cards with brandingVerified share-to-unlock mechanicsPrize draw entry managementReal-time analytics and conversion tracking
Use this section to understand the kinds of programs teams launch with this use case.
Platform Features

Everything you need for viral campaigns

Purpose-built tools that make launching and scaling viral campaigns simple.

Share-gated reward unlocks
Live participant counter and activity feed
Personalized share cards with dynamic images
Cross-platform link tracking and attribution
Competitive sharing leaderboards
Countdown timers and limited-availability mechanics
Pre-composed share messages per platform
A/B testing for share prompts and incentives

Viral Spread

1

Share Channels

WhatsApp45%
Instagram28%
Twitter18%
Email9%

Viral K-Factor

2.4

Total Reach

28.5K

Frequently asked questions

How do you verify that a user actually shared and didn't just click the share button?

Bricqs uses a combination of share-intent tracking, link click-through verification, and downstream conversion detection. While no system can guarantee a share was posted publicly, we verify that the share link was opened by at least one unique recipient before unlocking rewards.

Can viral campaigns work for B2B companies?

Absolutely. B2B viral campaigns typically use knowledge quizzes, industry benchmarking tools, or ROI calculators as the shareable experience. The sharing incentive is often premium content access or event invitations rather than discounts.

How do you prevent fake shares and bot traffic from gaming the leaderboard?

Share verification includes device fingerprinting, IP diversity checks, and conversion-quality scoring. A share that generates zero downstream clicks or only bot-like traffic is flagged and excluded from leaderboard ranking.

Why teams don't rebuild this twice

Under the hood, Bricqs runs a production-grade engagement infrastructure — so you don't have to build it.

3xfaster to launch vs custom build
99.9%uptime guarantee
~0engineering hours to maintain
User Action
Spin the Wheel
Runtime
Rules Engine
Fair Play
Reward Ledger
Reward Assigned
Delivered

Is Bricqs for me?

Bricqs is designed for teams running recurring engagement across customers, employees, or communities.

Built for
Teams running recurring engagement systems
Product, marketing, and ops teams
Brands that care about fairness & compliance
Brands running engagement & awareness campaigns
Not ideal for
One-off giveaways
Experimental growth hacks
Infrastructure-first teams building from scratch
Marketing & Growth
Loyalty, referrals, repeat usage
70%Loyalty Level
Brand & Awareness
Engagement campaigns, awareness drives
↑ 340% reach
Retail & E-commerce
Shopper rewards, purchase gamification
4/5 stamps — 1 more to redeem!
Communities
Member participation & retention
#1#2#3
Events & Activations
Live contests, launches, engagement spikes
02HRS:15MIN:30SEC
Employee Engagement
Sales contests, recognition programs
🏆
Learning & L&D
Training gamification & completion
Venues & Hospitality
Trivia, pub quizzes, in-venue engagement
Capital of France?A. LondonB. Paris ✓

If engagement matters after day one, you need a system.

Start building your first campaign in minutes. Design, launch, and scale - with rules, rewards, and fairness built in.

3x
Faster than custom build
~30min
Average time to launch
0
Engineering hours needed